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Published
Jul 2, 2021
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Aurelia names Alia Bhatt as its new brand ambassador

Published
Jul 2, 2021

TCNS Clothing Co Ltd-owned ethnic wear brand Aurelia has signed Bollywood actor Alia Bhatt as its new brand ambassador.
 

Aurelia names Alia Bhatt as its new brand ambassador - Aurelia


With this association, TCNS is looking to make deeper inroads in the Indian ethnic wear market with its brand Aurelia and banking on Alia Bhatt’s popularity to boost sales across the country.
 
Talking about the association with Alia, Anant Kumar Daga, managing director at TCNS Clothing, in a statement said: “Associating with Alia Bhatt was a strategic decision to communicate the same ethos. The brand’s youthful image appeals to young and modern women who do not believe in superficial barriers and Alia is someone who portrays the same through her onscreen as well as off-screen presence seamlessly.”

Commenting on the brand association, Alia Bhatt, added: "I am proud to partner with Aurelia, one of the most loved ethnic wear brands by women across age groups and professions for its effortless design and styles. The brand while staying in the realm of tradition, is re-defining ethnic wear, and I look forward to our association.”
 
Aurelia has a strong presence in the Indian ethnic wear market and currently available both online on leading e-commerce platforms and offline through 220-plus exclusive-brand outlets and large format stores across 150 cities across India, Sri Lanka, Nepal, and Mauritius.

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