Published
Aug 21, 2022
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Aurelia launches new festive campaign with Alia Bhatt

Published
Aug 21, 2022

TCNS Clothing Co Ltd’s womenswear brand Aurelia has launched a new campaign for the upcoming festive season in partnership with brand ambassador Alia Bhatt.  

Alia Bhatt for Aurelia - Aurelia


Aurelia has launched its latest festive collection with a multimedia campaign with Bhatt which focuses on the idea of turning unexpected situations into positive experiences, the brand announced in a press release. The campaign is the latest instalment of Bhatt’s brand ambassador campaign ‘Be Compliment Ready’ and debut’s Aurelia’s new ‘fairy kurta’, named for its floaty, ethereal sleeves. 
 
“Our latest festive campaign with Alia highlights our new product innovations through a series of exciting and fun videos,” said TCNS Clothing Co Ltd’s managing director Anant Daga in a press release. “The campaign aims to inspire women to be festive ready and celebrate the festivities with aplomb. Aurelia stands for the fashion choices of the new age women looking for effortless styling at work as well as home.”

“It is always a pleasure working with the brand and shooting for a campaign that has a strong communication for women,” said Bhatt in a press release. “Be Compliment Ready, a concept that encourages women to embrace their beautiful selves along with the collection that adds to their confidence. It is a thought that I strongly believe in, you are beautiful inside-out! On that note, be festive-ready and let the celebrations begin!”
 
Aurelia retails its women’s ethnic wear through its network of over 220 exclusive brand outlets. The brand also has a presence in over 1,000 large-format store outlets located across 150 Indian cities as well as an online presence across all major e-commerce platforms.

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