Aurelia launches new campaign with Disha Patani

By

Maverick Martins

Published
Mar 18, 2020

​TCNS Clothing Company Limited-owned ethnic wear brand Aurelia has launched a new campaign ‘Be your own Beautiful', featuring actress Disha Patani.

As part of the campaign, Aurelia has launched a digital film on social media to confront societal jibes that attempt to stereotype women into pre-defined standards.
 
Last year, TCNS had extended its association with Bollywood actress Disha Patani after witnessing strong sales post its association with the actress. With the new campaign, Aurelia plans to widen its customer base by encouraging women to embrace their beautiful self.

Commenting on the campaign, Disha Patani in a statement said: "'Be your own beautiful' is something I truly believe in because it shows that you are beautiful just the way you are and nothing else matters.”
 
Anant Daga managing director of TCNS Clothing Co. Ltd added: “Through the campaign ‘Be your own Beautiful’ Aurelia aims to encourage women to embrace their beautiful self. We have launched a video featuring Disha Patani where she talks about breaking these clichés. The campaign is a true reflection of the society and we strongly believe that it will resonate with the women of today who do not believe in superficial barriers.”
 
TCNS is looking to strengthen the retail presence of Aurelia in India and has planned around 70 to 80 stores during the current fiscal year.