Aurelia launches festive collection with Alia Bhatt

By

Maverick Martins

Published
Oct 20, 2021

Leading ethnic wear brand Aurelia from TCNS Clothing Co Ltd has launched its new festive season collection in collaboration with actor Alia Bhatt.
 

The festive 2021 collection titled #AliaForAurelia has been launched with a campaign ‘Be Your Own Beautiful’ that features the actor in a digital video across social media platforms.
 
Aurelia has recently signed the actor as its brand ambassador to strengthen its customer base across the country.

Commenting on the launch, Alia Bhatt in a statement said: 'Be Your Own Beautiful’ in itself is an encouraging concept, encouraging women to embrace their beautiful self and Aurelia’s Festive’21 collection resonates with the ideology naturally. It is about feeling comfortable and confident in your own skin without heeding to any pre-set standards. I truly stand by the thought and strongly agree that you are beautiful just the way you are and nothing else matters.”
 
Aurelia has a strong presence in the Indian ethnic wear market and is currently available both online on leading e-commerce platforms and offline through 220-plus exclusive-brand outlets and large format stores across 150 cities across India, Sri Lanka, Nepal, and Mauritius.