Aurelia launches ‘Be Compliment Ready’ campaign with actor Alia Bhatt

By

Maverick Martins

Published
Feb 21, 2022

TCNS Clothing Co Ltd-owned ethnic wear brand Aurelia has launched its first ever digital campaign ‘Be Compliment Ready’, featuring Bollywood actor Alia Bhatt.
 

The campaign will feature a series of digital films with the actor Alia donning her favorites from the brand’s newly launched spring/summer collection.
 
Talking about the campaign, Anant Daga, managing director of TCNS Clothing Co Ltd in a statement said, “Be compliment ready aims to inspire women to be effortlessly themselves. It is about feeling confident and beautiful in your skin at all times. The campaign brings about this emotion seamlessly. Alia’s contagious personality and Aurelia’s elegance rolled into one gives the viewer a sense of vibrancy, fun and delight.”

Alia Bhatt added, “I love the simplicity with which Aurelia shows that one doesn’t have to try hard to look beautiful. With Aurelia, you feel confident that you are looking good, and this campaign shows that in a very endearing way. ‘Be compliment ready’ is Aurelia’s way of asking girls to be confident and I am proud to be associated with the same.”
 
Aurelia has over 220 exclusive-brand outlets and is present in 1,000-plus large format stores across 150 cities in India, Sri Lanka, Nepal, and Mauritius. The brand also sells online through leading e-commerce platforms.