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Published
Feb 15, 2022
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Aulerth raises $1.1 million from M Venture Partners, others

Published
Feb 15, 2022

Jewellery start-up Aulerth has raised $1.1 million as seed funding from M Venture Partners, designer Tarun Tahiliani, Taro Nordheider (ex-CEO Swarovski Professional), the LV angel fund, and a network of McKinsey partners.
 

Aulerth raises $1.1 million from M Venture Partners, others


Aulerth will utilise the funds to strengthen its presence in the jewellery market and aims to collaborate with leading designers to disrupt the luxury jewellery space in India.
 
Commenting on the funding, Vivek Ramabhadran, founder of Aulerth in a statement said, “We are on an eternal pursuit of bridging seemingly disparate worlds of being couture-inspired, and consciously made. Our core point is: we don’t need to go through the destruction to create jewelry that we cherish as precious - there is a more responsible way. We are also extremely excited to work closely with leading designer stalwarts on this pursuit and scale up their businesses in India and globally.”

Hiran Embuldeniya, partner at M Venture Partners added, “Vivek brings the leadership caliber and experience to unlock this significant market opportunity. Built on a solid foundation, Aulerth is well-positioned to drive disruption in the Indian and global luxury space over the next few years. MVP is excited to lead the seed round for Aulerth, and by partnering with him on this journey.”
 
Aulerth had recently launched online by partnering with brands like Tribe Amrapali, Suneet Varma, and JJ Valaya for exclusive sustainable jewellery lines. It plans to collaborate with more brands to expand the platform’s product selection in the future.

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