Aulerth launches lightweight jewellery line

By

Isabelle Crossley

Published
Oct 28, 2022

Aulerth has launched a new line dedicated to lightweight jewellery. The fine jewellery brand has reimagined its signature motifs as designs created for everyday wear in the increasingly popular product category. 

“Check out our newest line of jewellery- Aulerth Lite,” wrote the brand on Facebook to announce the line. “This range of small, dainty, light-weight, miniature jewels have been carved out of key motifs from our bold, statement jewellery pieces. This new line brings to you a curation of delicate pieces crafted with utmost precision and high-level artistry.”
 
The lightweight line features rings, earrings, bracelets, and delicate necklaces with bright jewels and traditional style motifs. The line retails from the brand’s dedicated e-commerce site, which ships internationally. 

Lightweight jewellery is an increasingly popular jewellery category as pieces are cheaper can can be worn everyday and with a variety of styles of clothing. This is popular with millennial and Gen Z women who are increasingly buying jewellery for themselves due to increased spending power. 
 
Aulerth also recently collaborated with couturier JJ Valaya to launch JJV, a line of statement, Art Deco style pieces. The brand has also collaborated with design dup Shivan & Narresh, Suneet Varma, and Tribe Amrapali among others.