Augmont launches gold SIP offer for small denominations to boost investment

By

Isabelle Crossley

Published
Jan 11, 2023

Gold refinery and bullion business Augmont – Gold for All has launched a new Gold Systematic Investment Plan. The business aims to encourage investment in the yellow metal in small denominations this January. 

Augmont – Gold for All’s new Gold SIP has launched as a limited-time offer until January 31, the Gem and Jewellery Export Promotion Council reported on its website. The SIP enables customers to invest Rs 2,023 in Gold SIPs for six months to be rewarded with Rs 230 in Digi Gold. 
 
“Our Gold SIPs encourage customers to invest in small denominations at periodic intervals,” said Augmont – Gold for All’s director Ketan Kothari, the GJEPC reported. “Since the transactions are online, you save the expenses of making charges, sellers and storage fees levied in case you wish to buy gold the traditional way. Each portion of gold bought by you online through the Augmont Gold For All portal is backed by physical gold, which can be easily sold back online at a market-linked gold rate.”

Digital gold investment is rising in popularity in India, a trend which the pandemic and the subsequent boom in jewellery stores embracing e-commerce has accelerated. Augmont – Gold For All expanded its brick-and-mortar outlets in 2022 to bolster its presence in cities including Mumbai and Hyderabad to promote its gold investment offerings. 
 
“Indian Gold was the best-performing asset in 2022,” announced the business on Facebook. “When we examine the various asset class performances in which Indians prefer to invest their money, Indian gold emerges as the best performer in 2022. A portfolio with gold not only gives a better return, but gold also always plays the role of an inflation hedge, safe heaven hedge and hedge against uncertain times.”