×
260
Fashion Jobs
LAVYA ASSOCIATES HR SERVICES
Regional Manager - Corporate Sales | Life Insurance - Ahmedabad
Permanent · Chennai
INDUSIND BANK
Hiring - Area Collection Manager - Bangalore
Permanent · Bengaluru
MANBA FINANCE
Area Sales Manager - Mumbai (Two Wheeler Loans)
Permanent · Navi Mumbai
CIEL HR
Manufacturing / Production Manager (From Nickel Plating Plant Only)
Permanent · Ahmedabad
CREATIVE HR SERVICE
Production Manager
Permanent · Vapi
PEOPLE FIRST CONSULTANTS
Area Sales Manager - Medical Devices, Bangalore
Permanent · Bengaluru
TALIFIC CONSULTING SERVICES
Area Sales Manager - Project Sales
Permanent · Prayagraj
THE BANYAN HR CONSULTS
Training Manager For a Garments CO For Chennai / Bangalore / Hyd
Permanent · Chennai
AJAY INDUSTRIAL CORPORATION (AICL)
Production Manager (hp Division)
Permanent · Ghaziabad
VRB CONSUMER PRODUCTS
Job Opening as Asst Manager Production - Keshwana
Permanent · Keshwana
POLYCAB INDIA LTD
Area Sales Manager
Permanent · Ludhiana
CEAT
am Production Tbr Stock (Halol- Gujarat)
Permanent · Halol
FIRST MERIDIAN BUSINESS SERVICES
Head Production Manager
Permanent · Gurugram
SHALIMAR INCENSE
Senior Area Sales Manager/Regional Sales Manager- South
Permanent · Bengaluru
FIRST MERIDIAN BUSINESS SERVICES
Production Manager (Female)
Permanent · Oragadam
POLICYBOSS
Area Sales Manager
Permanent · Chennai
RADON INDIA
Area Sales Manager - (Dealer Channel)
Permanent · Jaipur
PEOPLEFY INFOSOLUTIONS
Job Opening For Area Sales Manager Role in Mnc For Vijayawada
Permanent · Vijayawada
STANVAC CHEMICALS
Area Sales Manager
Permanent · Beawar
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Hearing Aid or Medical Device
Permanent · Kolhapur
SMART SOURCE
Buyer & Merchandiser With a Top Brand-Mumbai
Permanent · Mumbai
MURUGAPPA GROUP
Area Sales Manager - Commercial Vehicle
Permanent · Ahmedabad
By
AFP-Relaxnews
Published
Feb 2, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Augmented reality takes over from tester tubes for makeup consumers

By
AFP-Relaxnews
Published
Feb 2, 2018

You might love nothing more than browsing the beauty aisles for a quick pick-me-up, but do you open the "tester" tubes? If the answer is a resounding "no," you're not alone.


New augmented reality platforms are stepping in to allow consumers to try out cosmetics - AFP


According to a study by beauty app Perfect365, 63% of Millennial and Generation Z makeup consumers said they would not use a tester lipstick in a store, due to concerns about germs and contamination. Instead, the survey revealed, most beauty fans would prefer to virtually try on any potential makeup purchases using a digital platform -- especially when it comes to lipstick.

"Sanitary concerns around in-store makeup testers are coming to the forefront, and like many other industries, technology is primary to solving this dilemma," said Cara Harbor, Director of Marketing for Perfect365, Inc. in a statement. "As with many of our clients, beauty brands are realizing the multiple benefits of virtual makeup and connecting with Millennials and GenerationZs on the digital platform they live on."

The news comes months after a scandal broke involving a US woman who allegedly contracted the herpes simplex virus from a lipstick tester -- a story that made headlines throughout the beauty industry.

Luckily for makeup aficionados, it has never been easier to virtually test out beauty products before committing to a purchase. In addition to Perfect365's own virtual beauty app, which allows users to play around with different makeup looks thanks to face detection technology and step-by-step tutorials, brands such as L'Oréal Paris, Charlotte Tilbury, Estée Lauder, Lancôme and NYX Professional Makeup have all teamed up with various augmented reality and virtual reality developers over the past year, to offering customers a range of immersive virtual experiences or tutorials.
 

Copyright © 2023 AFP-Relaxnews. All rights reserved.