Athleisure brand Zymrat goes offline with first store in Bengaluru
Direct-to-consumer (D2C) athleisure brand Zymrat has entered the offline market with the launch of its first-ever offline store at the Garuda Mall, Bengaluru.
The brand sees huge growth potential in the offline space and plans to further expand its presence to other parts of the country.
Commenting on the launch, Ujjawal Asthana, co-founder Zymrat in a statement said, “We are beyond excited to have launched our first flexi retail experience centre at Garuda Mall, Bangalore. Our products have recorded massive acceptance online, and it only made sense to let people experience our advanced product range in person.”
Ankita, co-founder said, “It is nothing short of a dream come true seeing Zymrat in an offline store surrounded by other well-known brands. We are seeing early traction in the store, and we are committed to expanding Zymrat in offline distribution through flexi retail, exclusive brand outlets, and multi-brand outlets. This is another step in the right direction for a young brand like ours.”
Founded in 2018, Zymrat is an innovation-led performance wear brand that offers a wide range of products such as training and running t-shirts, shorts, joggers, and outerwear for men. It had recently raised $500,000 (Rs 3.5 crore) in seed funding led by Dominor Investment Holding LLP.
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