Athleisure brand Cava partners with Meolaa
Athleisure brand Cava has partnered with Meolaa to launch its products on the latter’s marketplace. The partnership help Cava showcase its wide range of portfolio in Meolaa’s platform.
Meolaa has strengthened its inclusive athleisure category with the launch of Cava’s products which include joggers, sweatshirts, crop tops, hoodies, sports bras, and more.
Commenting on the partnership, Ishita Sawant, founder at Meolaa in a statement said, “We are thrilled to have CAVA onboard with us which caters to the changing demands for athleisure in India through their bespoke trendy designs. Providing such conscious and premium quality apparels under one roof strongly resonates with Meolaa’s overall brand ethos. We are confident that such partnerships will allow us to propagate a conscious- driven shopping ecosystem and a sustainable tomorrow. We look forward to more such fruitful associations which are sure to bolster growth for the community in the future.”
Ria and Shreya Mittal, co-founders of Cava added, “Sustainability has always been at the forefront of the core values we stand for at Cava. It is a practice that needs to be followed at all stages of business from sourcing materials and fabrics to ethical labour regulations and spreading the message of mindful consumption and elongating product lifecycle. Hence, I think Meolaa is a great fit for us to sell our products as they truly and deeply implement sustainable practices in all aspects of their business.”
Founded in 2022, Meolaa aims to be one of the most inclusive shopping platforms in India and currently houses over 15000 products across six verticals.
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