Athleisure brand Aastey expands portfolio with launch of new products
Aastey, India’s first sustainable size-inclusive athleisure brand has strengthened its product portfolio with a launch of new products under the ‘Club Collection’.
The club collection consists of diverse products like silk scrunchies, yoga mats, silk eye masks, caps, candles, and the unwind box.
Commenting on the launch, Jeevika Tyagi, co-founder CEO of Aastey in a statement said, “As a brand, we strive to give our tribe the best of both worlds - a product that is fashionable and sustainable. All the products in this collection are well thought out and researched, keeping our tribe's needs in mind as we wouldn’t be anywhere without them.”
Kanupriya Mundhra, co-founder of Aastey added, “We built aastey to bring in that happy and slow feeling in peoples’ lives; assure them that it is okay to relax and take things slow. With this collection, we want to reiterate the same message.”
Founded in 2021 by Kanupriya Mundhra and Jeevika Tyagi, the brand is targeted at millennials and aims to cater to all Indian body types. Earlier this year, the brand had raised $1.3 million (Rs 9 crore) seed round funding from CXXO, a Kalaari Capital initiative.
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