Atharvan Life bets big on Ayurveda to drive growth
Atharvan Life, an interactive digital platform, has been launched in India with the aim of promoting Ayurveda products to the new generation consumers.
Atharvan Life will house a portfolio of internationally acclaimed premium wellness and personal care products on its platform.
The platform, founded by Roopashree Sharma -- a qualified Yoga trainer -- sees huge potential for growth in this segment and making to look deep inroads into the billion-dollar Ayurvedic market in India.
Commenting on the launch, Roopashree Sharma, founder of Atharvan Life, in a statement said: “We aim to produce public awareness around the ancient wellness repository for evidence-based practices of Ayurveda, Yoga, and Naturopathy that have been the keystone of wellness for generations. This will in turn drive acceptance, mobilize the audience, generating confidence in ancient medicine science thus creating a universal acceptance.”
Apart from selling products, the website will also share Ayurveda knowledge with its customers through write-ups, home-grown remedies, myth busters, and fact-finders among other things.
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