×
97
Fashion Jobs
SUPER FASHION
Manager -Accounts & Finance(For Garment Export House)
Permanent · Faridabad
LIMEAPPLE APPAREL
Ecommerce Expert With Digital Marketing Skills
Permanent · CHENNAI
PSEXPORTS AND CONSOLIDATES PRIVATE LIMITED
sr.Merchandiser/ Merchant Manager/ Quality Incharge/ Fabric Manager
Permanent · Chennai
SIYARAM SILK MILLS LTD
Asst Manager/ dy Manager Finance - Costing
Permanent · Mumbai
SIYARAM SILK MILLS LTD
Regional Sales Manager - South (Chennai)
Permanent · Chennai
SIYARAM SILK MILLS LTD
Regional Sales Manager Dtr - South (Chennai)
Permanent · Chennai
L'OREAL GROUP
Senior Manager - Digital Marketing & D2C, Kerastase
Permanent · Mumbai
TALENT INDIA
General Manager/vp - HR (Garments / Textile Industry) Urgently Rqd
Permanent · Bengaluru
HUNGRY BIRD CONSULTING SERVICES PVT LTD.
Jewellery Sales Executive - Jewelry Store
Permanent · Hyderabad
SIYARAM SILK MILLS LTD
Regional Sales Manager Fabric - South Region (India)
Permanent · Chennai
ISHIN
E-Commerce Head
Permanent · Mumbai
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIYOSSHIC LUXURY CONSULTANCY
PR Assistant
Internship · MUMBAI
SAAHRA
Merchandising Summer Internship
Internship · NEW DELHI
SAAHRA
Fashion Journalism Summer Internship
Internship · NEW DELHI
SAAHRA
Marketing Summer Internship
Internship · NEW DELHI
KOMAL TEXFAB PVT LTD
Senior Merchandiser - Ethnic Garments
Permanent · Ahmedabad
Published
Jul 16, 2020
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

At least at Versace, Black Lives Matter in Milan in world exclusive

Published
Jul 16, 2020

Leave it to Donatella Versace to put the Black Lives Matter movement front and centre in her house’s courageous contribution to Milan Digital Fashion Week on Thursday afternoon.


Versace Spring/Summer 2021 - Dr



Where other houses have paid lip service to BLM, and several even managed to use all-white casts, Donatella invited the great UK rapper AJ Tracey to stage a livestream  performance in her video clip. And the result was easily the best moment in the inaugural four-day Milan Digital season. Both fashion wise and in terms of keeping Milan relevant in the current global zeitgeist, whose key theme is people’s empowerment.

The house used its time slot in the 43-event season to offer a cunning glimpse of its upcoming Flash Collection, which will be available in shops in August. Filmed on the set of the collection's campaign shoot, the livestream featured AJ Tracey debutting a new track in a world exclusive.

Due to the pandemic, the Camera della Moda launched Milan Digital, its first overwhelmingly online fashion season, where all but two shows are video presentations. However, Versace’s decision to stage a livestream gave its presentation infinitely more force.

The action opened with AJ and a friend arriving, head to toe in Versace, at a Milanese photo studio and backstage crammed with racks of clothes which they happily admire. Before cutting to a shoot in a studio, with a quartet of models. A mix of two all-black ensembles and a pair of youths in magnificent prints. One guy in a giant gold Medusa medallion print silk shirt worn with matching shorts and a golf hat, beside a strikingly pretty gal in a super mix of snakeskin pants and marble print tank all accessorized with giant gold hoop earrings and necklace. One stunning blonde in pawn-shaped little black dress dissected by a gold chain belt. Guys in sneakers or bovver boots; gals in wedge sandals or platform army boots.

A clever sneak peek meets backstage access for a runway show that will never take place. At which point Donatella made her entrance in a 'V' logo T-shirt and black jeans, to introduce AJ Tracey to the cast. The blonde bombshell once again showing herself far more instinctively in touch with the mood of our times than so many of her designer colleagues. And maintaining a house tradition began with Gianni of getting star musicians – like Prince or J Lo – to create custom-made soundtracks for their collections.


Versace Spring/Summer 2021



Today, the British artist was attired in denim jacket, pants and hats embossed with electric blue snakeskin, whereupon he debuts his latest track, as a beautiful model appears in a matching outfit to dance sensually around him. In a brilliant performance with an evocative chorus.

“How can I trust these folk who don’t even allow me to breathe?
Get out the numbers, get out the car when I want to see.
I got my first in the air. This night is bigger than me.
I stand with my brothers. You kill all my brothers and beat up on  me.”

AJ Tracey rapping to a sample from Syntouch & Magic Sense’s Just Listen. More of the cast appear; gals in surgically cut pastel cocktails; guys in Miami Vice lilac power suits, as the UK rapper sums up the mood:  “They see my skin and they’re guessing. Just coz I’m black doesn’t mean I’m aggressive.”

At the finale, AJ and buddy depart, obviously proud of their contribution to today’s great debate, and to fashion.

“All people not wearing masks in this video have been tested,” reads the final line in the clip. A video that will surely stand the test of time.

 

Copyright © 2021 FashionNetwork.com All rights reserved.