AstorMueller partners with Iconic Fashion Retailing for India entry

By

Maverick Martins

Published
Aug 16, 2018

AstorMueller, a global maker of Bugatti shoes, has appointed Iconic Fashion Retailing as its exclusive retail partner in India to boost its offline presence in the country.

Iconic will be responsible for expanding Bugatti’s physical presence across India and will be setting up exclusive stores for the brand.
 
Iconic has opened its first shop-in-shop, which offers both Bugatti Man and Bugatti Woman collections, at the Iconic store in Ambience Mall, Gurugram and will be adding more stores in other cities in the coming months.

Commenting on the association with Bugatti, Pawan Khandelwal, Managing Director of Iconic Fashion, in a statement said, “We are happy to partner with AstorMueller to present one of Europe’s most successful shoe brands to India. Bugatti is a perfect fit for our premium fashion brands, and we look to take the brand across all main and emerging markets, through various retail partners across India.”
 
Tim Mueller, Chairman of the AstorMueller Group, added, “We appreciate Iconic Fashion growth vision for the brand in the Indian market. The Indian market has been patiently waiting for us to launch in physical retail, and with our trendsetting collections featuring the latest styles from the streets of Europe, we hope to give the Indian consumer the very best.”
 
Iconic Fashion Retailing is a leading multi-brand premium fashion retail chain with a presence in more than 17 cities. Bugatti is one of the leading premium shoe brands in Europe, with over 4.5 million pairs sold annually, all designed and crafted by AstorMueller.