Astaberry names Mouni Roy as its brand ambassador

By

Maverick Martins

Published
Apr 28, 2022

Astaberry, owned by personal care company Ivia Beaute, has diversified its product portfolio with the addition of new products and named actor Mounir Roy as its brand ambassador.

The new product range includes hair removal creams, wine facial kits, hair removal creams, face wash, sunscreen, home facial kits, onion oil, and shampoo.

Commenting on the brand, Achal Arya, Director, Ivia Beaute in a statement said, "Taking care of our skin is a daily ritual and it needs to be pampered with the goodness of nature and that's what the essence of this campaign is with the face of our brand, Mouni Roy. The company plans to double down on its growth strategy adding more brands by end of current fiscal and aims to become a Rs 200 crore ($27 million) by end of FY 2023."

Mouni Roy added, “I'm really excited to be the face of a brand like Astaberry that deeply resonates with my love for natural, herbal ingredients since childhood. The philosophy of the brand and their unique approach to bringing the best products based on the Ayurvedic and scientific principles which are conscious, socially responsible, free from animal cruelty and environment friendly with all-natural ingredients is truly commendable.”

Astaberry is currently sold across the country in all major retail stores and used by over 30,000 beauty professionals in salons. It claims that its products are also exported to more than 13 countries.