Asics to continue its offline expansion amid Covid-19 pandemic
Japanese sportswear brand Asics is planning to strengthen its retail presence, despite the Covid-19 pandemic, by adding five more stores over the next few months.
Even though the company has witnessed a spike in online sales during the pandemic, Asics will continue with is offline expansion in the coming year, by adding a store every month. It will open its 50th store at Connaught Place in New Delhi, which will be brand’s largest outlet in the country.
“We have additional five stores in the pipeline that we expect to open in the October-December period, and we hope to end this calendar year with 55 stores. In 2021, we hope to have a stronger growth momentum, and will look to open one store per month with plans to add 12-15 stores,” Rajat Khurana managing director at Asics India and South Asia, told Businessline.
“We have seen a substantial jump in sales through the e-commerce channels, which includes our own website. While there has been an exponential growth in online sales, which is expected to further accelerate next year, expansion of the retail store footprint will remain a critical part of the brand's growth strategy in the country,” said Khurana.
Asics considers India as an important market for growth and also has a strong online presence including its exclusive website for the country. The brand currently has 45 stores across the country.
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