Asics strengthens retail presence with new store in Bengaluru

By

Maverick Martins

Published
Apr 1, 2021

Japanese sportswear brand Asics has strengthened its retail footprint in India with the launch of its new store in Orion Mall, Bengaluru.
 

The new store is spread over an area of 1035 square feet and houses the brand’s entire running, training collection alongside other categories.
 
Commenting on the launch, Rajat Khurana managing director for Asics India and South Asia in a statement said, “As the world steps into the new normal where health and sustainability are the need of the hour, Asics’s new store is completely aligned with our efforts to promote a sound body and mind experience for our consumers.”

“Our expansion plans will strategically cater to the demands of our consumer both a performance and personalization point of view. South India is a key strategic market for Asics and we will continue to bring latest in retail experiences for our consumers to help them select the best products for their individual needs," he added.
 
Asics had entered the Indian market in 2015 and currently has over 55 stores across the country. The brand considers India as an important market for growth and plans to further strengthen its retail presence in the country with the addition of 10 new stores this year.