Asics partners with wrestler Sakshi Malik
today Jul 31, 2019
Olympic Bronze medalist Sakshi Malik is Asics’ new brand athlete. The 26 year-old grappler, who is managed by JSW Sports, recently won a silver medal at the United World Wrestling ranking series in March and is preparing to compete in the Tokyo 2022 Olympics.
"I am extremely happy to represent Asics in India,” said Malik on her appointment, as reported by Indo-Asian News Service. “Being an Asics athlete gives me the pleasure of working with a brand that I have been a fan of since my early years. The brand has always catered to the dynamic aspects of the sport and it gives me great pleasure to associate with them in pursuit of my Olympic dream."
Asics also recently appointed male Indian wrestler Bajrang Punia as a brand ambassador to promote its range of wrestling shoes and apparel in India. The brand chose to launch its wrestling product range in India following international success for the line.
The brand is not only expanding its product ranges in India, it is also expanding its brick-and-mortar retail presence. Asics plans to open 20 new stores during the 2020 financial year and also recently launched its own e-commerce site.
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