Asics opens new store in Gurugram's Ambience Mall

By

Isabelle Crossley

Published
Jul 5, 2022

Japanese sportswear brand Asics has opened a new store in Gurugram’s Ambience Mall. Bollywood actor and brand ambassador Tiger Shroff attended the opening of the 1,300 square-foot outlet. 

Asics’ new store is located on the ground floor of Ambience Mall and houses its wide selection of footwear, sportswear, performance wear, and accessories, the mall announced on Facebook. The store has been conceptualised around the brand’s philosophy of ‘Sound Mind, Sound Body’ which is designed to inspire everyone to tap into the athlete within themselves. 

“Amidst a spectacular and picturesque atmosphere, Asics launched their new store at Ambience Mall Gurugram with Tiger Shroff,” the mall announced on Facebook as is posted a video of the recent event.

As part of Asics’ plan to increase sustainability across its business, parts if the new store were built using FSC-certified timber and both recycled and recyclable materials. The store is fitted with energy-efficient lighting and the digital elements of the store, designed to offer an interactive shopping experience, are powered by renewable energy. 

“We are delighted to bring to our customers an all-new Asics store at Ambience Mall, Gurugram,” said Asics’ managing director for India and South Asia Rajat Khurana, Indian Retailer reported. “With the newly revamped store, we aim to provide one of the most unique shopping experiences by reimagining the retail experience through innovation, creativity, and design. At Asics, we continue to develop our retail locations, adopting new materials and technologies to improve their sustainability while also providing the holistic shopping experience and service to our consumers.”