Asics names squash player Joshna Chinappa as their new brand athlete
Japanese sports brand Asics has named Indian squash player Joshna Chinappa as their new brand athlete.
With this association, Asics hopes to inspire the next generation of athletes in the country and strengthen its customer base in India.
Commenting on the association, Rajat Khurana managing director at Asics India in a statement said “We at Asics India are extremely proud of this wonderful partnership with one of India’s finest squash players Joshna Chinappa. Over the last couple of years, Joshna and many other Indian women have emerged as torchbearers with their outstanding performances. Asics is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”
Joshna Chinappa added, “I feel extremely proud to join the Asics family and be a part of a great group of global athletes. Our aim together is to improve participation of Indian youth in sports and women empowerment and I am confident of creating the change with Asics.”
Asics entered the Indian market in 2015 and currently has over 55 stores across the country and sells on leading e-commerce platforms. The brand also has partnerships with several Indian athletes like Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T.Gopi among others.
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