Asics launches e-commerce platform for Indian market
Japanese sportswear brand Asics has strengthened its online presence in India with the launch of its exclusive website for the Indian market.
The company is looking to tap the consumers in tier 2, tier 3 markets with its e-commerce website and expand its consumer base across the country.
Commenting on the launch of its website, Asics India managing director, Rajat Khurana in a statement said, “With the launch of the website, we are looking to rapidly expand our consumer base and delight users across new and upcoming markets. The launch of the website allows us to be a step closer to our consumer so that we can directly and constantly communicate with them.”
Asics, brand ambassador Bhuvaneshwar Kumar added, “Considering the fast-paced lives in today’s world, it’s of great convenience to everyone to be able to shop authentic Asics products online. The launch of the retail website makes it easier for fitness enthusiasts to shop for good sportswear at their ease.”
The new website will host the latest collections for all Asics products across its categories. Asics is also focusing on its offline expansion in India and has plans to add around 16 stores in the coming fiscal with a focus on tier 1 and 2 cities.
It currently has 29 mono-brand stores and 300 multi-brand stores across metros and tier 2 cities in India.
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