Asics India partners with nine celebrity athletes for new campaign

By

Isabelle Crossley

Published
Jul 23, 2021

Sportswear brand Asics has partnered with a group of nine ‘youth icons’ and athletes for its new campaign ‘Celebration of Sports’.

 
On Thursday, Asics announced that it has partnered with sportspeople Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T.Gopi, Bhuvneshwar Kumar, and Tiger Shroff. The athletes appear in Asics’ campaign for its autumn/winter 2021 collection, the brand announced in a press release. 
 
“Asics has been a proud partner in the success journey of several athletes,” said Rajat Khurana, managing director for Asics India and South Asia, in a press release. “Each athlete has specific requirements and we work towards it to ensure that our association helps them reach newer heights and fame. While sports and games vary, the core spirit for us remains the same.” 

The athletes star in three short films which highlight the power of sports and the brand’s upcoming collection. The 46-piece collection is designed to cover five different sports and footwear designs feature bold, confetti-style detailing.
 
“Our brand films have been developed to create a positive impact of movement not just on the body, but also on the mind,” said Khurana.

“It also highlights the overall well-being of winning at all costs spirit. We are happy to see many athletes from the Asics family bringing glory to the nation on different stages around the world.”