Asics India names Tiger Shroff as its new brand ambassador
Japan-based sportswear brand Asics has signed Bollywood actor Tiger Shroff as its new brand ambassador for the Indian market. The actor will be seen endorsing the brand’s footwear and athleisure segments.
The brand has been expanding its product portfolio in the Indian market and plans to launch a host of products in the coming months.
With its association with Tiger, Asics aims to reach out to a wider audience and enhance its brand visibility across India.
Commenting on his association with Asics, Tiger Shroff in a statement said, “The brand ideology of Asics resonates perfectly with my fashion and fitness sensibilities. I want to make the most of our association where we inspire and motivate people to 'move' and be part of the larger global movement started by Asics.”
Rajat Khurana, managing director at Asics India Pvt Ltd added: "As a brand, we are extremely delighted to bring onboard India's most promising and versatile actor, Tiger Shroff as the Asics brand ambassador. We aim to reach out and connect with a larger audience by putting forth our consumers a distinct mix of lifestyle and sports offerings and widen the product portfolio.”
Along with the expansion of its product ranges in India, Asics is also expanding its brick-and-mortar retail presence. Asics plans to open 20 new stores during the 2020 financial year.
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