Asics expects e-commerce sales in India to rise to 50% of total sales
Japanese sportswear and footwear brand Asics plans to expand in India with an omni-channel approach and expects its e-commerce sales to increase to 50% of its total sales in the coming two to three years.
“Prior to the pandemic, digital sales from our own website and marketplaces like Amazon and Flipkart was about 25% of the total sales,” Asics’ managing director for India and South Asia Rajat Khurana told the Press Trust of India. “Now it has touched 35% of the total business… It is still growing. In the next two to three years, digital sales will contribute to 50% of the overall sales.”
The brand also witnessed significant growth in its performance segment which comprises clothing and footwear designed to aid performance in sports, with a focus on running. Asics’ performance segment currently accounts for between 55% and 60% of sales and the brand plans to become India’s number one running brand in the next three years, according to Khurana.
Asics is also confident of strong sales growth this year and expects between 25% and 30% growth in comparison with last year. This growth should be led by the fruits of Asics’ retail expansion plans which includes opening 10 to 12 brick-and-mortar stores, according to Khurana.
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