Asics expands offline presence with store in Noida

By

Maverick Martins

Published
Jan 5, 2023

Japanese sportswear brand Asics has strengthened its retail presence in the Indian market with the opening of a new store in the city of Noida.

The store located at DLF Mall of India is spread over an area of 1,560 sq-ft and will a wide range of apparel, footwear, and accessories across categories.

The Noida store was unveiled in the presence of Asics India brand ambassador and Bollywood actor Tiger Shroff.

Commenting on the store launch, Rajat Khurana, managing director of Asics India in a statement said, “We are thrilled to take our retail story forward with yet another digitally enabled store for our patrons. We aim to provide an upgraded shopping experience to our consumers – across all categories. Innovation, creativity, and design remain at the core of our efforts as we continue to develop experiential retail locations, adopting new materials and technologies to improve their sustainability while also providing a holistic shopping experience and service to our consumers.”

Asics currently has around 68 exclusive-retail brand outlets operated by the franchisees in different parts of the country and also sells online through e-commerce platforms.