Ashish Tiwari launches new venture Hair Forever

By

Maverick Martins

Published
Dec 30, 2021

Ashish Tiwari has launched a new venture in the hair care segment with the launch of his new brand Hair Forever.
 

Hair Forever has raised funds around $150K (Rs 11 crore) from a host of angel investors in a pre-seed round. This is the third venture by the Tiwari after Healthkhoj and Hair Originals.
 
Commenting on the launch, Ashish Tiwari, founder and CEO of Hair Forever in a statement said, “Hair Forever will offer people the quality product that otherwise is inaccessible to the Indian audience at a reasonable cost. Most of the quality product is exported, despite the very fact that India is the largest supplier of the raw material in this business. What the businessmen are overlooking is that India also happens to be the strongest market for the product if reaped right. We at Hair Forever, will not just serve overseas but also set foot tight in the domestic market.”

Hair Forever claims that it will use AI integration to change the buying experience of customers and offer virtual trials to its customers.
 
Hair Forever has already set up the facility in Gurugram, Haryana, and is planning to go aggressive in the terms of manufacturing, to accomplish its target of gaining a significant market share in top 4 Indian markets - Delhi NCR, Mumbai, Chandigarh, and Pune, by mid of 2022.