Ashish Kampani revamps beauty brand Earth Essence with Gaurav Aggarwal

By

Isabelle Crossley

Published
Aug 21, 2022

Entrepreneur and Earth Essence founder Ashish Kampani has partnered with pharmaceuticals specialist Gaurav Aggarwal to revamp the natural personal care brand for today’s consumers.

The revamped incarnation of Earth Essence offers shoppers 100% vegan, organic, and natural hair care and skincare products, the brand announced in a press release. By partnering with Aggarwal, Kampani has increased the brand’s focus on technological development in the beauty and personal care space. 
 
“With the advent of synthetic chemicals which are very evidently infusing with our body, Earth Essence is here to turn the emphatic scenario into an assertive reality," said founder Ashish Kampani in a press release. “With Earth Essence, we believe our products vouch for a totally harmless personal care, an effective, reliable beauty routine and a purer shift to organic care and cosmetics. High performance, target oriented, slow living, therapeutic, impactful, indulgent can now be associated with a personal care brand.”

The new incarnation of the brand features products which are free from artificial ingredients, colours, and fragrances including face washes and body washes in combinations ranging from coffee and vanilla to orange and cranberry. Ranges include Pure, Glow, Sport, and Spunk. The brand has also launched the hashtag ‘come clean’ to promote clean beauty online.