AS by Akansha Sethi expands bridal offering

By

Isabelle Crossley

Published
Feb 3, 2023

AS by Akansha Sethi has expanded its bridal offering with a series of bespoke luxury wedding gifts. The fine jewellery brand will also hold an event in Delhi this year. 

“It’s been an exciting journey working on bespoke wedding orders; it pushed me to work on orders with larger quantities, while still creating pieces to a fine jewellery standard,” Sethi told Vogue India about her expanding wedding offering. “Through these projects I’ve learnt more about the making process in a practical manner –– and I have worked efficiently to produce each piece in a more sustainable and efficient way.”
 
Beginning with a series of button covers, the brand has expanded into customisable jewellery specially designed for elements of a traditional Indian wedding, from charm bracelets for the Haldi ceremony to pendants for the Mehndi ceremony among others. The brand is also gearing up for a Delhi event to showcase its latest designs. 

“My mother has been curating a private trunk show (Interarts) introducing new home interior brands and artists from UK and Europe in all major Indian cities,” said Sethi. “I have had the incredible opportunity to launch ‘AS’ in 2022 through these events starting in Kolkata, Mumbai, Bangalore and Hyderabad, followed by Delhi this year.” 
 
AS by Akansha Sethi retails at select Paul Smith stores, including in London, UK. The brand also retails from its dedicated e-commerce store.