Arvind Fashions to open 35 ‘Unlimited’ stores every year

By

Maverick Martins

Published
Jan 1, 2019

Arvind Fashions, the branded apparel, and accessories business of Arvind Limited, is looking to expand the store count for its fashion retail brand ‘Unlimited’ and will be adding 35 stores every year.

The company is banking heavily on its fashion business to drive growth and expects the retail expansion of Unlimited to contribute Rs 2,000 crore (approx $286.8 million) to the company’s total revenue by 2022.
 
Arvind Fashions is looking to make deeper inroads into the country value fashion market with Unlimited and will be offering majority of its products below Rs 1,000.

“Unlimited is one of the key drivers for our future value creation as it is the only brand in our portfolio that addresses the value fashion segment, which can take advantage of the largest growth segment in the Indian apparel market — the value fashion segment. Unlimited currently contributes to 25 percent of our sales. We expect it to contribute to one-third of our business in three years,” J Suresh, MD & CEO of Arvind Fashions Ltd, told BusinessLine.
 
“We are very bullish on the fast-growing value fashion market and added another 50 stores in the last 18 months. We plan to add 30-35 Unlimited stores every year and are targeting to become Rs 2,000 crore company by 2022. We will end this fiscal year at ₹830 crore,” added Suresh.
 
Unlimited is a large format value fashion store by Arvind Fashions, which primarily sells in-house brands such as Karigari, Anahi, Sugr, Ruggers, Excalibur, Colt, Newport, along with licensed brands such as Elle Studio and Cherokee.

The company currently has 90 Unlimited stores across 60 cities.