Arvind Fashions appoints Soumali Chakraborty as head of marketing for ‘Arrow’

By

Maverick Martins

Published
Sep 23, 2022

Arvind Fashions Ltd has strengthened its leadership with the appointment of Soumali Chakraborty as head of marketing for its premium brand ‘Arrow’.

In her new role, Chakraborty will be responsible for the conceptualisation and execution of Arrow’s marketing and communication strategy to fuel the brand ‘s growth in the country.

The brand is banking on her story telling approach and digital innovations to increase its digital footprint.

Commenting on her new role, Soumali Chakraborty in a statement said, “Arrow is a dynamic brand with some of the most skilled professionals in the industry. It is an exciting time- the apparel sector is coming back stronger than ever post-pandemic. I look forward to working with the leadership team to create a robust marketing strategy and contribute to Arrow’s distinguished legacy.”

Chakraborty is a seasoned marketing professional with a decade of experience in the textile and apparel industry. She joins Arrow from Soch Apparels, where she led PR, communications, social media, and influencer marketing efforts for the brand.