Arrow signs Hrithik Roshan as brand ambassador
American menswear brand Arrow, which is a part of Arvind Fashions Limited international portfolio, has announced Hrithik Roshan as brand ambassador.
The actor will feature in a campaign ‘On Top of the World', as the brand looks to expand and launch 25 new stores across the country.
Commenting on his association with the brand, Hrithik Roshan, in a statement said: “I consider style to be an extension of one's personality. Suiting up with Arrow, adds a touch of the brand ethos to my appearance. Its seasoned adaptability to fashion trends since 1851, and decades of consumer trust, have me proud to endorse Arrow.”
Shailesh Chaturvedi, managing director and CEO PVH brands at Arvind (Tommy Hilfiger, Calvin Klein & Arrow), added: “With our emphasis on glamorising Arrow brand further with this powerful campaign, we are seeing a large growth opportunity in big metro cities. Hrithik has a vital social media reach of nearly 8 crore people that will spur demand and excite our consumers to visit our remodelled stores, which reflect the glamorous New York spirit with a distinct art deco look.”
The new campaign featuring the actor is expected to be out on all major print and digital platforms from mid-September.
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