Arrow extends its association with actor Hrithik Roshan
Premium menswear brand Arrow, a part of Arvind Fashions Limited’s international brand portfolio has extended its association with actor Hrithik Roshan. The brand had onboarded Roshan as brand ambassador in 2020.
The actor will feature in the brand’s next campaign promoting the newly launched AW22 collection that includes shirts and trousers.
The new campaign featuring the actor is expected to be out on all major print and digital platforms by end of September.
Commenting on his association with the brand, Hrithik Roshan in a statement said, “What I love about Arrow is the strength and the aesthetics of the brand. I consider style to be an extension of one’s personality. I have experienced the elegance and finesse of Arrow myself, and I love the way their range allows me to express myself through my clothes. It’s very easy to be on top of the world with Arrow.”
Launched in India in 1993, the brand currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across the country. It also sells on leading e-commerce platforms in India.
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