Arpita Mehta opens first flagship store in Mumbai
Womenswear designer Arpita Mehta launched her first flagship store on November 5 in Khar, Mumbai. The store, which resembles a villa, launched with the brand’s new collection ‘Meadaura’.
Arpita Mehta’s first flagship store creates the ambience of a rural mansion, located within Mumbai’s bustling shopping district of Khar. The space was designed by architect Ravi Vazirani to be a minimalist take on classic luxury, the brand announced in a press release.
The building’s terrazzo tiled flooring reflects the designer’s memories of summer and its dust pink-hued IPS façade was inspired by Mehta’s holidays on the island of Mykonos. Rugs and couches spread throughout the store give a homely feel and the paired down furnishings are designed to keep the focus on the garments themselves.
“I was looking for a space that felt special- something that had a charm about it, and this space is just that,” said Mehta in a press release. “With a massive facade and an entryway lined with trees, this is a slice of calm in the city I love. A stone’s throw from our workshop, the flagship store is a dream come true, and finally, a place to engage with our shoppers every day.”
The brand’s festive collection Meadaura, which launched in-store on Thursday, features highly feminine, glittering traditional occasion wear with a number of fusion wear styles such as jacket dresses as well.
The opulent designs are displayed on wooden poles in the spacious, brightly lit store. The collection also recently launched on Mehta’s dedicated e-commerce store.
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