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Published
Feb 5, 2021
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Arpita Mehta celebrates a decade in fashion with 'The Mirror'

Published
Feb 5, 2021

Designer Arpita Mehta has completed a decade in the Indian fashion industry and celebrated the milestone by releasing her first coffee table book titled ‘The Mirror’.

Arpita Mehta's new book 'The Mirror' - Arpita Mehta- Facebook

 
Mehta’s book celebrates the brand’s journey over the past 10 years and features its celebrity muses who have modelled over the years including Sonam Kapoor, Sonakshi Sinha, Ananya Pandey, Kiara Advani, Samantha Prabhu, Madhuri Dixit Nene, Tara Sutaria, and Malaika Arora among others.

The book was curated by Mehta, written and edited by Kinjal Vora from The Writer’s Block, and art directed and put together by Tarana Sheth Sabharwal, the brand announced in a press release. 

The book is both a retrospective of Mehta’s designs through campaign shoots, making-of and behind the scenes captures, and anecdotes.

“It is a tribute to the years gone by, but also a celebration of all that there is to look forward to in this trans-formative world of fashion,” the brand said in a press release. 
 
With over 250 pages, the book also includes interviews with Mehta about her brand, quotes from celebrity muses, and snapshots form previous runway shows. 
 
Arpita Mehta’s eponymous brand retails from its dedicated e-commerce store and has a presence in multi-brand retail outlets across India as well as online. The brand specialises in traditional and fusion style womenswear. 

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