Armani Exchange opens new store in Indore

Premium brand Armani Exchange has opened an exclusive brand outlet in Indore’s Phoenix Citadel mall. The store houses Armani Exchange’s selection of youth-centred men’s and women’s casual wear, accessories, and footwear.

“Discover the latest trends in fashion at Armani Exchange at their flagship store in Phoenix Citadel,” the mall announced on Facebook. “Choose how you wish to complement your style with classy clothing and a lot more. Indulge in the euphoria of shopping!”

Phoenix Citadel mall is built to resemble an Italian shopping quarter and features both Indian and international brands including Kerastase, The Body Shop, and Global Desi among others. The Armani Exchange store has an open façade, flanked by two large digital panels, to create a vibrant, youthful feel. Inside the store, a hanging display of sneakers and caps greets the visitor and, as the store opens out, menswear and womenswear segments appear, clad in brand logo panels across the top of each wall.

Armani Exchange is the mass market diffusion line of Italian luxury brand Giorgio Armani. The label runs 270 stores in 31 countries and also retails from its e-commerce store.

Armani Exchange opened its first store in India in October 2016 in New Delhi's Select Citywalk mall. The brand retails in India through a partnership with Reliance Group's partnership with Reliance Retail Ventures Limited and the business also plans to bring Armani's high-end café 'Armani/Caffè' to India and is in talks to open one in Phoenix Mall of Asia in Bengaluru, India Retailing reported.

Armani Exchange opens new store in Indore

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