Arjun Kilachand steps into minimal menswear with 'Stay'

By

Isabelle Crossley

Published
Mar 26, 2021

Menswear brand Arjun Kilachand has expanded its product offerings and stepped into minimal loungewear with its new line ‘Stay’.

Arjun Kilachand’s latest collection Stay is a departure from its signature formal Indian and western-style suits and is designed to be worn in the home, where many shoppers still find themselves. The loungewear line has launched on the brand’s e-commerce site, it announced in a press release. 
 
Stay features relaxed-fit garments made from sustainable and organically grown fabrics. The minimalistic separates have a neutral-toned colour palette with a few pops of colour in mint and cherry. Matching sets range from kurta style ensembles to satin looks with graphic designs and are designed to be suitable for everything from work-from-home to lounging to mini-excursions.

The line has a new dedicated section on the brand’s e-commerce store and prices for matching sets range from Rs 11,000 ($151.90) for a forest green lounge set to Rs 20,000 for an indigo open-jacket set.
 
The brand also launched face masks during the pandemic in response to consumer demand. The brand’s current mask design is a neon, hand-painted, glow in the dark mask, available on its e-commerce store. 
 
Arjun Kilachand is based in Mumbai. Along with its own e-commerce store, the brand also retails through multi-brand retailers, including Aza and Carma, among others.