Ariana Ltd launches its e-commerce website
Lifestyle brand Ariana Ltd has entered the e-commerce space with the launch of its exclusive website to cater to customers across the country.
The website will offer a range of home décor and lifestyle products across categories. The brand is banking on its affordable pricing to boost sales on its newly launched e-commerce platform.
Ariana Ltd expects its revenue to grow further with the launch of the online website alongside its existing offline stores.
Commenting on the launch, Amit Gupta, co-founder and CEO of Ariana Deziner Kreations Pvt Ltd, in a statement said: “Launching an online website, in addition to the existing stores, was a long-planned vision. But with the pandemic coming into play, developing an e-commerce website became a necessity. We knew that an online retail site cannot thrive merely on discounts. Hence, the primary focus is to offer impeccable quality with value-for-money.”
Established in 2007 by Bonnee Gupta, Ariana started as a small store in Kolkata. The brand currently operates through retail chains like Home Stop (Shoppers Stop), Spencers, Spar, and Metro Cash 'n' Carry. It is also available through online portals like Myntra, Amazon, and Grofers, among others.
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