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Ariana Grande's new fragrance launches this fall

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AFP-Relaxnews
Published
today Jun 29, 2018
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Look out, Kim Kardashian -- Ariana Grande has a new fragrance on the way. The popstar has unveiled the details of her upcoming scent, "Cloud," which will launch this fall in partnership with Luxe Brands.




Described as "a joyful, new creation inspired by optimism and hope," the perfume features top notes of lavender blossom, pear and bergamot, before opening into a heart of crème de coconut, praline and vanilla orchid. A deeper base includes sensual musks and creamy woods, for a soft finish. The sweet concoction comes packaged in an equally dreamy-looking blue glass bottle resting in a cloud shaped base.

"I love clouds, and I love this new fragrance," said Grande in a statement. "It is my favorite one yet!" And if the success of her previous perfume launches is anything to go by, beauty fans will be lapping it up, too. Since making her perfume industry debut in September 2015 with "Ari by Ariana Grande," the star has achieved impressive global fragrance sales of more than $150 million in the space of just two years. Her portfolio, created through her ongoing partnership with Luxe Brands, also includes "Moonlight", a sweet and fruity scent, and "Sweet Like Candy," a sugary combination of berries, vanilla, marshmallow and precious woods. In 2016 the singer also joined forces with her brother Frankie on a unisex fragrance, "Frankie by Ariana Grande."

"Each of Ariana's fragrances continues to surpass expectations, simply defying the trajectory of celebrity fragrances," said Joel Ronkin, CEO of LUXE Brands. "This is a true testament to her ability to connect with her fans and her incredible passion to deliver a superior fragrance for them."

Cloud will launch this fall at Ulta Beauty in the US and Shoppers Drug Mart in Canada, as well as on ArianaGrande.com.
 

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