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Published
Sep 13, 2022
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Archana Kochhar to showcase latest collection in London, UK

Published
Sep 13, 2022

Women’s traditional wear brand Archana Kochhar will make its runway debut in London, UK during London Fashion Week on September 17. The brand will present its new collection ‘Lé Gehna’ at the Hyatt Regency, London, The Churchill, Archana Kochhar announced on Facebook. 

Archana Kochhar will travel to London this weekend for its runway debut in the UK - Archana Kochhar- Facebook


“We are showcasing at the London Fashion Week this September,” the brand announced on Facebook. “Our collection, Lé Gehna, will be showcased on the 17th of September with Vivz Fashion School. ‘Lé Gehna’ is a medley between Indian heirlooms and western highlights, splashed with the hues of the royal gems of India - emerald and ruby. It’s a marriage between indo-western silhouettes and artisanal Indian embroidery - the perfect comprehension of the Indian Millennial Bride. From contemporary cuts to the conventional Indian patterns- Le Gehna has it all.”

The collection will be showcased in collaboration with manufacturing and processing fabric partner Narayan Taxfab Private Limited, according to the brand. The fashion show will also herald the international runway debut of singer songwriter Ananya Birla, who will walk for the designer. 

“I'm looking forward to being a part of the LondonFashion Week and supporting the Make In India campaign on the world stage,” Birla told Business Insider. “Archana Kochhar is a talented designer and I can't wait to walk for her.”
 
The brand also recently held a runway show during New York Fashion Week on September 11, Archana Kochhar announced on Facebook. The brand presented autumn/ winter collection ‘Jharokha’ at the Hall of Mirrors and celebrated handloom textiles created by women weavers from the state of Madhya Pradesh.

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