Archana Kochhar names Nagma Mirajkar, Ananya Birla as showstoppers for London Fashion Week
Indian designer Archana Kochhar has named Mumbai-based lifestyle influencer Nagma Mirajkar and singer-songwriter singer-songwriter Ananya Birla as showstoppers for her show at the upcoming London Fashion Week.
Kochhar will showcase her ‘Le Gehna’ collection which will put a spotlight on emerging bridal trends of the contemporary world.
Commenting on her show, Archana Kochhar in a statement said, “I’m very excited as this is my first-ever showing at London Fashion Week. In today’s technology driven era, social media influencers pose as powerful thought leaders in the world of entertainment and fashion. Their equation with the community at large is highly nuanced and hence, just like actors, musicians, and sports stars, they too enjoy a massive fan following as role models. I’m truly thrilled with this partnership.”
Nagma Mirajkar added, “This showcase for me is all about celebration of womankind as I’ll be walking the ramp for India’s first female designer selected to champion the Make In India initiative at London Fashion Week. I am grateful for this opportunity where I can celebrate Indian heritage and women empowerment together.”
Archana Kochhar’s maiden show at the London Fashion Week will be presented by payments service firm ‘Clearpay’ in association with the British Fashion Council and Vivz World Fashion Week on September 17 at Hyatt Regency, London.
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