Arata launches 'Style Pro Range' to expand haircare offering
Personal care brand Arata has expanded its haircare offering with the launch of its new product line ‘Style Pro Range’ as the clean beauty label adds more hair products to its online selection.
Arata’s new hair care line is designed to offer professional styling products with non-toxic ingredients at affordable price points, the brand announced on Facebook. The line launched with a dedicated section on Arata’s e-commerce store and all products in the range are Australian Certified ‘toxic-free’, 100% nature-derived, and packaged with 100% recycled plastic, according to the brand’s website. The line includes a Sea Salt Thickening Hair Spray, Beard Growth Oil, Hair Clay Wax, and Hair Pomade among others and is priced between Rs 299 and Rs 349.
In February, the brand partnered with Bollywood actor Taapsee Pannu and named her as its ‘CurlFriend’ brand ambassador. Pannu has been endorsing Arata’s ‘Advanced Curl Care’ range of haircare products, which also launched in February.
Dhruv Bhasin and Dhruv Madhok launched Arata in 2018. The brand markets itself as all-natural, vegan, chemical-free, and unisex and retails its products on its dedicated e-commerce store as well as on a range of online marketplaces including Nykaa and Amazon India among others.
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