Araaz Shows to hold Pure Sobo shopping fair in Mumbai this March

By

Isabelle Crossley

Published
Feb 11, 2020

Fashion shopping event Pure Sobo will return to South Mumbai to showcase 50 brands at Thackers Banquets on March 21 to celebrate spring fashion in the city.

 
Pure Sobo will hold its second event of 2020 in Mumbai to create a platform for brands to launch their spring collections from, the event announced on Facebook. The business-to-customer shopping festival will feature product categories including bridal wear, ready-to-wear, fine jewellery, accessories, home décor, gift items, and entertainment with a mix of bridge-to-luxury and luxury brands.
 
Pure Sobo held its first event of 2020 on January 10 with a shopping fair at Thackers Banquets in Mumbai. The event, its ninth edition, featured brands including Aya by Sunita, Tasneem Fashion Studio, Sequence by Manu Sujanti, Kamini Mehra Amritsar, Lucknowi & Dupattas by Shalini, Dreams, Sonimi. D, Melodie, House of Couture, About You by Madhu, Top to Toe, Sparkle Clothing, and Peahen, among others. 

Pure Sobo is organised by fashion events business Araaz Shows which launched in 2012 in Lower Parel, Mumbai. The business has organised a range of shopping fairs, trade shows, and other events and focuses on fashion and luxury brands.