Aqualens names Kiara Advani as its new brand ambassador

By

Maverick Martins

Published
Nov 30, 2022

Lenskart-owned eyewear brand Aqualens has named Bollywood actor Kiara Advani as its new brand ambassador.

Advani will be seen endorsing the brand’s products in marketing campaigns that will run across print, TV, and digital channels.

With this association, Aqualens aims to expand its customer base across the country and banking on the actor’s popularity to connect with Gen Z, millennials audiences.

Commenting on the association, Superstar Kiara Advani says, "With the current times and trends, the need for convenient, high-quality, and fashion-forward lenses are becoming more and more apparent. With Lenskart being a household name that checks off all three criteria, Aqualens products are sure to amplify your look instantly and ensure all eyes are on you. I am elated to be a part of their campaign that makes fashion and comfort so accessible, as they advance to becoming a globally celebrated eyewear brand.”

Peyush Bansal, CEO founder of Lenskart added, “Kiara Advani is a talented and critically acclaimed actress. We are elated to have her on board as the new face of our in-house & exclusive contact lens brand - Aqualens. We are drawn to her effortless and inspirational style statements that are sure to echo what the brand stands for - an effortless transformation that leaves an impact. It is exciting to see this partnership and the brand forefront towards the next big step.”

Lenskart had launched its private label brand Aqualens in 2018 to tap into the booming eyewear fashion market in the country. It has already invested $10 million (Rs 80 crore) to fuel the brand’s growth in the country.