Apple TV launches premium fashion network with IMG
A new fashion channel launched on Tuesday on Apple TV. Called Made to Measure, the premium digital network was developed by WME|IMG and will feature fashion content through series, films, news reports and documentaries.
Catering to the interests of a growing audience of industry professionals and fashion-enthusiasts, M2M will also stream live runways shows and run archival presentations from iconic moments, but perhaps its most engaging feature will derive from its fashion-tailored programme.
Already confirmed shows include 'Tea at the Beatrice', an intimate series of one-on-one interviews with fashion insiders, hosted by Glenn O’Brien; 'Visionaries', a docu-series exploring the convergence of technology and design; 'Iconic', an immersive look at fashion’s most influential players; and 'MADE', a unique look at the runway shows of emerging designers.
The programme will be complemented with a curated archive of seminal fashion films including 'Valentino: The Last Emperor' and a show with the Executive Editor of Harper’s Bazaar called 'In and Out of Fashion with Laura Brown'.
“M2M will showcase fashion from all angles,” said Mark Shapiro, Chief Content Officer of WME|IMG. “There are so many incredible stories to tell in this industry, but premium video programming that’s authentic, modern, and thought-provoking is still difficult to find. We’re excited to use our unique access across WME|IMG to give everyone who loves fashion the opportunity to explore the industry from the inside out.”
Additional programming will be unveiled on the Apple TV-exclusive network in 2016.
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