Apparel brand Hustle aims to be Rs 100 crore company by 2020

By

Maverick Martins

Published
Sep 7, 2017

Athleisure apparel brand Hustle owned by Tribesman Graphics Pvt Ltd is aiming to become a Rs 100 crore (approx $15.7 million) company by 2020 and looking to raise funds to obtain its goal, said a top company official.

 Sharing on the financial growth of the company, Vishal Patel, Founder, Tribesman Graphics Pvt Ltd in a statement said, "While most companies struggle to make profit in the e-commerce and fashion space, we have been lucky to make profits since our inception. Our last year's net profit after tax was around 3.5%. We are one of the fastest growing fashion brands growing at a rate of 300% YOY since the last 3 financial years. The company has come this far without any external funding but going forward we are open to funding and are targeting to become a 100 crore (approx $15.7 million)  company by 2019-2020."
 
The brand has tied up with e-commerce giant Flipkart to reach a wider customer base and its new collection will be exclusively available on the portal and its subsidiaries Myntra and Jabong. The new casual wear range for men will comprise of shirts, joggers, boxers, sweatshirts, hoodies, jackets, etc.

"Our new collection brings the latest designs enabling maximum comfort and flexibility for all forms of exercising. Our objective is to make our collection reach customers far and wide and an e-commerce platform such as Flipkart was our best choice,” added Vishal.
 
The company has a strong logistics team and process in place and till date has delivered over 7 lakh tee shirts, with more than 4.5 lakh delivered in the last one year alone.
 
Tribesman Graphics Pvt Ltd launched its Hustle brand in 2016 and it is endorsed by Bollywood actor and television host Rannvijay Singh Singha. The company is the official merchandise licensee of Disney, Marvel, Star Wars and Justice League.
 
Tribesman Graphics Pvt Ltd was founded in 2012 and launched its first brand SayItLoud in 2013. The company also has its own garment manufacturing facility in Ahmedabad.