Apparel Manufacturers of India eyes Rs Rs 50 crore from first zonal fair

The Apparel Manufacturers of India (AMI) hopes to close orders worth Rs 50 crore (approx $8 million) at the upcoming four-day trade fair in Hyderabad, beginning February 6. More than 135 brands from Mumbai will present their latest collection at the first ever zonal trade fair organised by AMI, to retailers and MBOs participating from the southern part of the country.

Some of the key brands expected are Ethos, Geevankee, Era, Final Choice, Torso Shirts, Diya Design Studio, Big Brother, Hansi, Fayon Troupe and Femi Designs, among others.

"This is the first time we are conducting the fair at a zonal level and we are very excited for the same. The phenomenal response we received in the earlier editions have motivated and inspired us to escalate our magnitude to a zonal level. We intend to convert orders worth Rs 50 crore in this edition," said Nikhil Furia, key organiser, AMI.

"Our idea is to give a platform where all the retailers find the best fashion options from Mumbai at one place and one time. We look forward to a positive and welcoming response this time too and hope the retailers and MBO’s get a varied catalogue to select from," Furia added.

AMI’s key aim is to bridge the gap between manufacturers, retailers, agents and suppliers and build a robust community for evolution and opportunities. It works in sync to add meaning to the entire value chain of readymade apparel market across India.

This is the 13th edition of the trade fair organised by AMI in the southern India. It kick-started with its first fair at Kochi in January 2015.