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Published
Feb 10, 2022
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Anveya Living raises Rs 8 crore from Rukam Capital

Published
Feb 10, 2022

Anveya Living Private Limited, which owns beauty and personal care brands Anveya and ThriveCo, has raised Rs 8 crore ($1.1 million) from Rukam Capital in its seed round.
 

Anveya Living raises Rs 8 crore from Rukam Capital - Anveya Living


The company plans to utilise the funds on research and development, expansion, diversification of product portfolio, and hiring.
 
Commenting on the investment, Archana Jahagirdar, managing partner at Rukam Capital in a statement said, “We are very excited to partner with Anveya. The team's obsession with customer experience - both on the product and e-commerce front - has resulted in impressive love from the discerning customers of today. Their upcoming launches will continue to excite customers, and we're thrilled to be a part of the journey.”

Vivek Singh, co-founder and CEO of Anveya Living added, “The D2C movement was a disruption for the consumer industry. We're taking it to another level by working to disrupt the D2C segment itself, by breaking some of the long-standing assumptions in the traditional FMCG and D2C industry.”
 
Founded by Vivek Singh and Saurav Patnaik in 2018, the company sells its brands Anveya and ThriveCo through its website which contribute the highest to its overall sales. The company also sells on leading e-commerce platforms like Amazon, Flipkart, and Nykaa, among others.

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