Anushree Reddy opens first shop-in-shop at Ogaan in New Delhi
Traditional and fusion wear designer Anushree Reddy opened her first ever shop-in-shop inside multi-brand retailer Ogaan’s Mehrauli boutique in New Delhi on December 10.
The store opened inside the Ogaan Wedding Shop in Mehrauli with an evening preview event showcasing the designer’s fall/winter wedding collection, Ogaan announced on Facebook.
The designer presented a range of opulent bridal wear for the winter wedding season and Reddy took part in a “meet-the-designer” session at the launch.
“Dear Delhi, a city and people I truly love,” wrote Reddy on Facebook, the day before the launch.
“Couldn’t be happier to bring to you my first store-in-store with Ogaan Mehrauli. Opening doors on 10th December 2019.”
Reddy’s latest wedding themed collection features an array of colours with yellow lehengas adorned with floral embroidery and pastel florals for both men and women. Champagne and white lehangas, sarees, and sherwanis provide subtle options and magenta and red pieces add a splash of drama into the collection.
Self-taught designer Anushree Reddy launched her eponymous brand in Hyderabad where the brand’s flagship store is now located. Known for her use of Hyderabadi Zardosi embroidery and opulent traditional wear creations, Reddy specialises in both men’s and women’s occasion wear.
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