Anushka Dandekar partners with PrettySecrets for lingerie line
Television host and video jockey Anusha Dandekar has collaborated with leading fashion lingerie brand PrettySecrets to launch an exclusive lingerie line.
The 'Anusha for PrettySecrets' collection will include a mix of lingerie, nightwear, activewear, and swimwear. The collection is targeted at the young, fun, fashionable girls who would like to buy something from a celebrity label collection at affordable price points.
Commenting on the collection, Anusha in a statement said, "To me, fashion is about embracing my individual style. Lingerie has always been an important part of fashion and lingerie has been a very important part of my wardrobe since the very beginning.”
"With this collaboration, I really want to show that lingerie can be just as fun and expressive as clothes even if it's not always on view, and therefore it's been a dream for many years to have my own lingerie line," she added.
The collection will be available across all 28 PrettySecrets across pan-India and online.
PrettySecrets was founded in 2011 and the brand expects to break even by end of the current fiscal. The brand has been expanding its product categories by collaborating with celebrities to enhance its visibility and tap the millennials for growth in the country.
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